Blogging To The Bank Updated
This title originally came out some years ago but, as you’ll be aware, the Internet changes rapidly and what was appropriate one month can be way out of date a few months later.
So Rob Benwell has updated the title ‘Blogging To The Bank’, all set for getting your profits by blogging during 2010 and beyond.
Now, as with all books about having a blog, well, you’d think that you’d read it all and that there was no more to learn. However, BTTB by Rob Benwell is a refreshing breath of air when it comes to little snippets of information that you just never heard before.
I’ve been running tons of blogs over the years and, I must say, have leaned more from this book than all of the others put together.
Yes, it’s full of typos and bad grammar which you’d think would have been sorted by the fourth re-publish but, hey, the info is sound and that’s the main thing.
Obviously, nobody in charge bothered to proof read it before it went out to the masses.
There are five main key ‘Blogging commands’ that Rob Benwell ensures are in place for each blog project. He has ‘Long Term Blogs’ and ‘Short Term Blogs’ and how you use these in conjunction with one another is truly a ‘back-linking’ head turner. I often struggle with the back-linking part but BTTB sorts that out in just one chapter.
Most of what the book talks about is free to use so, no big payments are to be made before you get to benefit from the techniques and strategies. Yes, parting with some cash is expected but at least not hundreds of dollars or pounds.
One or two techniques of getting traffic to your site are ‘grey hat’ shall we say but it’s done tastefully so, not too much to worry about. Let’s just say they’re sneaky rather than any type of colored hat.
New sections added include Twitter though this section isn’t too long where the author allows you to go to his website to get the full details on how to use Twitter with a blog. Call it a bonus if you like.
BTTB gives details on your market research and keyword / keyphrase list and goes into enough details to get you going with it.
Domains and hosting are covered with links and the occasional screen shot to help you along. Much of this part of the book is pretty basic stuff.
As mentioned, there are two main types of blog considered and the explanation for short and long term blogs is covered thoroughly including step by step instructions on setting them up.
It’s all very well having a blog but, until it’s optimised for search engines, you’ll get little traffic, if any at all. Step 4 in BTTB process goes into detail of how and what you should do.
The ‘Text link sales’ section is crammed with useful links that I found, once clicked on, hard to leave the sites as they were new to me and very interesting. This is the sort of info you need in an eBook, not the filler usually associated with blogging books.
Private sponsors and banner ads has more useful resources.
From what starts off as a fairly tame book, as I got into the chapters, I found myself clicking recommended links in a frenzy to see what was being shown next. The tools available to enhance your blogging experience is mind boggling and very exciting.
It almost gets ridiculous as the author seemed to be saving the best till last, so to speak, even though I was only halfway through the book.
Blogging to the bank was becoming one of those books where you had to keep putting it down to try some of the techniques on your own blogs, right away, it was that exciting.
The newly added Web 2.0 strategies brings the book slap bang up to date with more links and strategies to enhance your SEO experience.
This section was worth the price of the book on it’s own. The refund rate on BTTB must be zero!
BTTB then looks at outsourcing. This is something I’ve not done on a big scale as I haven’t got enough going on to warrant it but, once you put some of this advice into action, you’ll NEED to outsource as you won’t be able to cope with the tasks involved. Much of it can be automated and the writer does show you how to do this but, overall, it’s enough to keep you very busy each day and outsourcing would be the way to go, for sure.
Selling your blogs is the final blogging tactic where you’re shown how to value your sites and when best to sell. I found this section very interesting and will put it into action. There is enough information crammed into this section that you can’t fail to make profits.
You finally get bonus sections where you can get thousands of free links to your site and which goes on to show you a trick or two about being a theme sponsor again, something that I am working on by making my own themes for businesses. I got the idea some time ago but BTTB has encouraged me to finally take action.
Another bonus is the free ‘tool kit’ you get at the end of the book with links to a whole host of useful add ons, plug-ins, themes and useful extras.
I had almost given up on boring eBooks, especially about blogging but Blogging to the bank has proven to me that the eBook isn’t dead, it’s alive and kicking where this book kicks hard, right where you need it in order for you to actually take action and start blogging to your bank.
Highly recommended and a pleasure and privilege to read. Full marks.
$37.00 with a ton of bonus items

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